We sit at the intersection of where you’ve been… and where you need to go next.
Here are just a few of the services we provide:
Elevator pitch
You’re not alone. Often, employees will have many different ways of describing the company and its offering, and may be hard to arrive at a single, concise way to articulate your proposition.
Here we will work with the organization’s key stakeholders to nail down and finalize this story for greatest memorability and resonance.
Messaging precision
Many markets are littered with noise. Vendors and influencers alike are jumping the latest buzzphrases, making it harder than ever to stand out. We can help.
We can facilitate a messaging matrix that segments key messages and provide recommendations on how to best activate.
Market triangulation
It’s not just about where your market is today - it’s about where it’s heading.
Available components include a quantitative employee survey, in-depth conversations with industry analysts, and clients. We can provide insights into brand essence, core differentiation, market sizing, market direction and potential opportunities for adjacent solutions.
Product strategy
You’re proud of your product - and for good reason. But sometimes, an outside-in view can help shine a light on where to go next.
We will facilitate a Product Vision Funnel which conveys projected the mix of strategic priorities over time. This may be utilized in CAB reviews, analysts engagements and key account interactions.
Web assessment
You’re investing significant time, energy and funds on paid and earned media to drive visitors to your web property. But are they really converting?
Here, we will conduct an end to end review of the current site content, organization/structure, gated vs. ungated content, short form vs. long form and call-to-actions (CTA). Recommendations will be provided on how to refine for greatest engagement and conversion.
Sales cycle analysis & sales tools
Your team is cranking out MQLs… but it’s all about what comes out the other side.
Sales leakage can come from anywhere: insufficient value reinforcement, misaligned product fit, competitive landmines, demo effectiveness, and much more. Here, we will help identify where the bleeding is coming from, and more importantly, how to fix it.
… and that’s not all.
We can produce personalized proposals to fit your needs. Additional available offerings include:
Analyst & influencer strategy
Public speaking and press training
Thought leadership, content creation
Product pricing & packaging
Customer Advisory Boards (CAB)
Brand development
Competitive analysis
Demo scripts